Best Brand Awareness Campaign
This category is dedicated to a campaign that has exceptionally raised a brand's profile, reaching and resonating with a broad audience. Submissions should detail how the campaign effectively used various media channels, creative content, and strategic insights to increase brand visibility and recognition. The entry should demonstrate how the campaign resulted in measurable brand awareness increases, such as increased search interest, social mentions, audience reach, or survey results.
Best Brand Engagement Campaign
Recognises a specific campaign designed to spark interaction and involvement from audiences. It could include immersive experiences, creative storytelling, or community-building efforts that turned passive viewers into active participants.
Best Campaign with a Small Budget
This award celebrates a campaign with significant results with a limited budget (<$65,000). It recognises the clever use of resources, strategic planning, and innovative tactics that have delivered remarkable impact, demonstrating that creativity and effectiveness are not merely functions of budget size. Submissions should include details about the campaign's budget, the strategy and tactics employed, and the outcomes achieved.
Best Creative PR Stunt
Honouring unconventional and buzz-worthy PR stunts or activations that captured attention and sparked conversation. Entries should show how the stunt aligned with brand goals and delivered earned media and audience engagement.
Best Employee Engagement/ Internal Communications
Honours internal initiatives that strengthened company culture, aligned employees with organisational goals, or improved internal communications, Judges will look for creativity, inclusivity, and measurable internal impact.
Best Event-led Campaign
This category recognises campaigns anchored around events (live, virtual, or hybrid) that delivered strong brand messaging, audience engagement, and meaningful outcomes. Judges will evaluate strategic planning, execution, and post-event results.
Best in B2B Marketing
Celebrating standout efforts in reaching business audiences, this category recognises innovative and strategic marketing, branding, or communication campaigns designed for B2B engagement. Submissions may include one-off activations or sustained programmes that demonstrate creativity and results in B2B space.
Best in Communications/ Public Relations
This category honours a brand's overarching communications strategy that aligns long-term messaging with business goals. This includes proactive reputation management, corporate positioning, internal communications, and crisis response planning. Entries should showcase how consistent communication built credibility over time.
Best in Consumer Insights / Market Research
Recognising the power of data and discover, this category is for campaigns or initiatives that effectively used research or analytics to uncover valuable consumer insights, enabling smart, insight-led marketing decisions that made a measurable impact.
Best in Content Creation/KOL Marketing
Awarded to campaigns that leveraged live-streaming platforms creatively and effectively to engage viewers, build awareness, and drive action. Entries should demonstrate strong content, real-time audience interaction, and measurable results from the live format.
Best in Customer Engagement
Honours a brand's overall customer engagement strategy - sustained efforts to foster connection and loyalty across channels. Entries may include a series of touchpoints, content streams, or platform strategies designed to build trust and deepen relationships over time.
Best in E-Commerce Marketing
This category recognises marketing efforts that effectively drove measurable success in e-commerce. Entries should demonstrate how the strategy directly influenced online purchase behaviour, enhanced the e-commerce experience, or built stronger connections with consumers through digital commerce channels. This could include campaigns for pure e-commerce brands or initiatives where e-commerce played a leading role in achieving business objectives. The work may cover any stage of the customer journey, from awareness and consideration to conversion and retention.
Best in Interactive Marketing/ VR/ AR
Honouring campaigns that broke the mould with immersive and interactive experiences, this category highlights the use of gamification, virtual or augmented reality, or any digital interaction that captivated audiences and advanced brand objectives.
Best in Loyalty & Engagement Marketing
This award recognises outstanding loyalty and engagement marketing efforts – from strategic CRM and loyalty programmes designed to drive long-term customer value, to time-bound campaigns and activations that deepen customer relationships and advocacy.
Best in Marketing Innovation
Honouring bold thinking and creative risk-taking, this award goes to campaigns that introduced novel ideas, platforms, or formats to tackle marketing challenges. Whether through tech, unconventional tactics, or resourceful execution, entries should show true marketing ingenuity.
Best in Omnichannel Marketing
Recognising integrated, seamless brand experiences across multiple platforms, this award is for campaigns that connected the dots across digital, physical, and social channels to create a unified, customer-centric journey that delivered measurable business outcomes.
Best in Personalisation Marketing
This category celebrates efforts to deliver truly individualised experiences to customers across various touchpoints. Entries should highlight data-driven strategies that tailored messages or offers to specific audiences in real time, resulting in meaningful engagement and business impact.
Best in Public Sector/ Non-Profit Marketing
Recognising outstanding marketing efforts from government bodies, NGOs, or public institutions, this award honours campaigns that educated, mobilised, or inspired communities while effectively advancing mission-driven objectives.
Best in Search Innovation
This award celebrates the campaign that redefined what’s possible in search marketing through bold thinking, breakthrough tactics, and transformative results. Whether through cutting-edge use of AI, automation, voice search, visual search, or integration across platforms, the winning entry will showcase how innovation in search, across both organic and paid efforts, drove meaningful engagement and business performance.
Best in Targeted Marketing
This category spotlights campaigns crafted for a well-defined audience segment. Entrants must show how the specific audience was identified, why they mattered, and how the campaign successfully reached and resonated with them.
Best Performance Campaign
This award celebrates a campaign that effectively drives specific, quantifiable actions; sales, leads, downloads, or other key performance indicators. The winning campaign will have used strategic planning, targeted messaging, and data-driven decision-making to achieve impressive results. Submissions should include details about the campaign objectives, strategies used, and measurable outcomes demonstrating the campaign's success in driving the desired actions.
Best PR Campaign
Celebrates a standout public relations campaign centred on a specific initiative or objective. This could include product launches, announcements, issues management, or earned media activations. Entries should highlight creative execution, media traction, and measurable impact from a discrete PR moment.
Best Response Campaign
This category is for a campaign that has demonstrated agility and effectiveness in responding to unexpected circumstances, rapidly changing market conditions or real-time events. The winning entry will show a quick, strategic, and impactful response that meets or surpasses its objectives. Applicants should detail the situation that prompted the response, as well as the strategy, execution, and campaign outcomes.
Best Social Media Analytics and Insights
This award celebrates teams that used data from social platforms to refine strategies, uncover trends, and optimise performance. Entries should highlight how analytics informed decision-making and drove stronger campaign outcomes.
Best Use of Content
This award is for campaigns that have truly mastered the art and science of content creation. It rewards strategic thinking, creativity, and the effective use of insights and data in crafting content that resonates with its intending audience. Successful entries will have integrated technology where applicable to generate, distribute, or evaluate content performance. Submissions should showcase the innovative ways the campaign used content to engage audiences, the strategic use of data to optimise content and the measurable impact it had on the brand or business.
Best Use of Experiential Marketing
This award honours a campaign that created a profound and memorable experience for consumers, bridging the gap between the brand and its audience. Submissions should explain how data insights informed the experiential marketing initiative and if any technology was used to amplify the consumer experience or gauge its impact. Submissions should showcase the innovative concept, the strategy informed by data and insights, the experiential marketing execution, and the impact on the brand, supported by quantifiable results.
Best Use of Integrated Media
This award recognises a campaign that has effectively used a combination of at least three (3) different media types to deliver a coherent and compelling brand message. The winning entry will show how data and insights were used to inform the media selection, content creation, and campaign execution and how technology enhanced the campaign's reach, engagement, or performance measurement. The campaign's impact on brand recognition, audience engagement, or business results should be demonstrated.
Best Use of Social
This award celebrates a campaign that has harnessed the power of social media, including the strategic use of influencers or key opinion leaders, to engage audiences, build brand loyalty, or drive sales. Entries should explain how data and insights were used to craft a compelling social media strategy and how technology, if used, contributed to its execution or performance measurement. The campaign's impact on engagement, followers, or other key social media metrics should be demonstrated.
Best Use of Technology
This category recognises campaigns that have leveraged advanced technologies such as artificial intelligence (AI), machine learning (ML), blockchain, augmented reality (AR), virtual reality (VR), and other cutting-edge innovations to achieve exceptional results. Entries should detail how these technologies were integrated into the campaign to enhance user experience, improve targeting, personalise content, or optimise performance. Submissions should highlight the innovative application of technology, the data and insights that drove the strategy, and the measurable impact on campaign effectiveness. Demonstrate how technology contributed to achieving the campaign's objectives, including quantitative and qualitative results.
Best Zero Party Campaign
This award recognises the campaign that most effectively harnessed zero-party data—information intentionally and proactively shared by consumers—to deliver exceptional personalisation, build meaningful customer relationships, and drive business results. Judges will look for innovative approaches to collecting, analysing, and applying zero-party data in ways that demonstrate transparency, respect for consumer privacy, and a clear return on engagement. Campaigns should showcase how they turned customer trust into strategic advantage through relevance, creativity, and impact.
Greater Good Awards
This award recognises a campaign that has used the power of media and marketing to drive significant social change, promote a cause, or contribute to the greater good. The winning entry will have raised awareness, mobilised action, or achieve a notable societal impact. Applicants should detail the campaign's objectives, strategies, and outcomes, illustrating how these efforts have resulted in tangible benefits for the community or society.
Marketer of the Year
This award recognises a marketer who has significantly contributed to their brand's success through innovative strategies, effective execution, and impactful results. This marketer will have demonstrated a clear vision, an ability to drive transformation, and a commitment to achieving business objectives. Submissions should detail the individual's leadership style, key marketing achievements, and the impact of their work on the organisation's performance.
Planner of the Year
This award honours a media or communications planner who has demonstrated outstanding strategic foresight, data-informed decision-making, and creative thinking in delivering impactful campaign results. The recipient is someone who not only translates business challenges into compelling media strategies but also orchestrates synergy between media, content, and technology to drive brand success.
An exceptional planner doesn’t just follow trends—they anticipate them, uncover fresh consumer insights, and shape narratives that resonate deeply. Whether navigating a complex omnichannel landscape, optimising budget across touchpoints, or pioneering innovative tools and planning frameworks, this individual embodies the critical link between creative vision and marketing effectiveness.
Rising Star of Year
This category recognises an up-and-coming individual in the field of media and marketing who has shown exceptional promise and accomplishment early in their career. The Rising Star will have significantly contributed to their organisation or clients, showing innovation, initiative, and potential for future leadership. Submissions should detail the individual's accomplishments, impact, and why they are a future leader.
Specialist of the Year
This award is dedicated to an individual who has showcased unparalleled expertise in a specific area of media and marketing, be it content creation, SEO, programmatic, social media, data analytics, or another niche. The winner will have used their specialised knowledge to drive significant results, innovate within their field, and elevate the standard of work in their area of expertise. Submissions should detail the individual's specialty, key contributions, and the impact of their work.
Unsung Heroes of the year
This award honours individuals or teams within the media and marketing ecosystem who have made significant, consistent contributions behind the scenes, without public recognition. These are the people who ensure excellence in delivery, smooth operations, and impactful outcomes — often without the spotlight.
Whether as media planners, research analysts, traffic coordinators, client servicing leads, operations specialists, or in other essential support roles, these heroes go above and beyond their job scope to enable success.
Agency of the Year
This prestigious award recognises the agency that has excelled in media and marketing. The Agency of the Year will have demonstrated exceptional creativity, strategic thinking, and effectiveness across various client campaigns and award categories.
The Agency of the Year award is determined based on points accumulated across all categories, except People Categories. In case of a tie, the agency with the most gold awards will be declared the winner, followed by the most silver awards if needed.
Local Hero of the Year
This award celebrates the top local agency in Singapore that consistently delivers exceptional results for clients. The winning agency demonstrates outstanding strategic thinking, creativity, and effective execution, setting it apart from its peers.
The Local Hero of the Year award is determined based on points accumulated across all categories, except People Categories. In case of a tie, the agency with the most gold awards will be declared the winner, followed by the most silver awards if needed.
Only independent agencies founded in Singapore are eligible for consideration. Multiple offices in other countries are permitted if the agency was founded in Singapore, with no ownership by parent agencies or holding companies.
Brand of the Year
This award recognises a brand that has consistently excelled in marketing and advertising, showcasing innovation and excellence. The winning brand effectively engages its target audience, builds strong brand equity, and demonstrates significant growth or impact in the market.
The Brand of the Year award is determined based on points accumulated across all categories, except People Categories. In case of a tie, the agency with the most gold awards will be declared the winner, followed by the most silver awards if needed.Grand Prix – Best of Show
This prestigious award recognises the year's most impactful and innovative campaign across all categories. This campaign will have demonstrated extraordinary creativity, strategic prowess, effective execution, and measurable results that set it apart from all
other entries.
The Grand Prix – Best of Show award is determined based on points accumulated across all categories, except People Categories. In case of a tie, the agency with the most gold awards will be declared the winner, followed by the most silver awards if needed.